1.618 φ, known as the Golden Ratio, is ubiquitous in nature and our daily life, has long associated with beauty in art and design.

The Golden Ratio clips are designed for reminding you to appreciate the masterpiece of God, as well as the extraordinary architectures and handcrafted artworks.

Concept

In the wake of technology advancement, it spares us more time to do more things. However, living on a hectic lifestyle is improbable to make us happier, but only gives us a passing glance to it.

So, it's time to s l o w d o w n and look around the beautiful things that have been waiting for us to reveal and appreciate.

In the ancient times, human has been subconsciously attracted to the Golden pattern - φ Phi. The Golden Ratio is everywhere in nature, no matter from the shape of universe, human body or the shape of flowers and leaves. φ Phi can be found in most beautiful elements in nature around us.

Therefore, we would like to introduce you the new stationery series of Yuan Design Studio - 1.618 φ, a set of metal paperclip l bookmark which visualize the Golden Ratio. Whenever you open up your book or sketchbook, 1.618 φ brings you to a halt for admiring the beauty of nature, artworks and architectures around us.

You may realize that the world is not as bad as it seems.

Features

Paperclip l bookmark is almost the lightest stationery that we usually use, so 1.618 φ is designed in a moderate and portable size for users. By combining paperclip with the Golden Rectangle, Circle and Triangle, 1.618 φ becomes a handy tool that guides your designs or artworks to a more aesthetically-pleasing result, just like the Rule of Thirds grid in camera which helps improving the composition and balance of images.

The Golden Ratio is a helpful tool for artistic composition. Even though it is not a rigid framework that must be adhered to, it helps to bring harmony and natural elegance by incorporating it in our design. Applying the visual Golden Ratio into paperclip l bookmark is to embody the beauty of the God's masterpiece that is further than numbers. 1.618 φ can always remind you to take a moment to observe the beautiful things in the world, you may find inspiration is everywhere.

The 3 designs of 1.618 φ:

φ Phi is...

Although there is no standard rule to define what is a good or beautiful design, there is a mathematical approach that can help us get one step closer to create a captivating and visually pleasing design - the Golden Ratio.

Obviously, we are not a mathematician but we'll try explain in the easiest way. The Golden Ratio is a special number that approximately equals to 1.618. The ratio comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.

The Golden Ratio exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. The figure shows the formula:

In other words, φ Phi is the relation between two or more objects. If we have two lines, one line is 1m long and the other one is 1.618m. Thus, it can be proved that these two lines are in a golden relation.

φ Phi not only exists in nature but also being widely used in different sectors, like architect, fine arts and photography, it has been used throughout history to create design elements that have an ideal visual appeal. If we look into the details, we will discover the incredible world through peering the φ Phi.